When the gates of Rho Fiera Milano closed on Sunday evening, one certainty had become undeniable: EICMA is no longer “just” a trade fair. It has evolved into a world-event, a complex ecosystem where business, entertainment, passion, and innovation coexist in a balance that few events worldwide manage to achieve.
The numbers from the 82nd edition speak for themselves: over 600,000 attendees in six days, 730 exhibitors from 50 countries, more than 2,000 brands represented. But what truly stands out is the growth trajectory: since 2021, the year of post-Covid recovery, visitors, exhibitors, and occupied surface area have literally doubled. This isn’t just a recovery—it’s an explosion.
The figure that impressed me most concerns B2B operators: over 43,000 professionals from 167 different nations. One hundred and sixty-seven. This means EICMA truly is the meeting point where the two-wheeled world comes together, where deals are made, partnerships forged, and strategies designed. And the +28% increase in foreign operators compared to 2024 certifies that the event’s international appeal is constantly growing.
We journalists and content creators have also been part of this growth: over 8,200 communication professionals from 67 countries covered the event, multiplying its media reach on a global scale.
But EICMA 2025 was above all a triumph of content. MotoLive celebrated twenty years with a 60,000 square meter outdoor arena, the largest ever, delivering pure spectacle: from races featuring motorsport legends in the Champions Charity Race broadcast live on TV, to acrobatic shows that left thousands of spectators breathless.
The “Desert Queens” exhibition was an unmissable gem: 31 original Dakar motorcycles, displayed for the first time in Italy thanks to collaboration with ASO, attracting over 42,000 visits and daily meetings with protagonists of the world’s most legendary rally. A dive into history and myth that moved even the youngest visitors.
The Y.U.M. area dedicated to urban mobility demonstrated how EICMA can interpret the times: 4,000 square meters where visitors could test over 40 vehicles including scooters, mopeds, and quadricycles free of charge. And the Gaming Area, with its 300 square meters of latest-generation simulators, confirmed that the event’s future also involves engaging new generations.
The “That’s Amore” claim permeated every space: from the 80,000 temporary tattoos at the Tattoo Station to immersive experiences scattered throughout all pavilions. EICMA succeeded in narrating that visceral passion that binds manufacturers, riders, and public in a collective embrace.
Final kudos to the mobility plan created with ATM, Milan Municipality, and Trenord: 15,000 free parking spaces, enhanced connections, and railway incentives made access to the fair more fluid and sustainable, proving that logistics can also make a difference.
The appointment is already set: from November 3-8, 2026, EICMA will return to write a new chapter in its century-old history. And we’ll be there, once again, to tell the story.
